ECR Asia Pacific Launch the On-Shelf Availability Terms & Defintions Handbook

ECR Asia Pacific and Accenture have released the publication of the On Shelf Availability (OSA) Standards, Terms and Definition Handbook.  This handbook was created by an OSA working group setup in 2011 between Accenture, Metro, Coca-Cola, Unilever , Diageo, L’Oreal, Pokka, Tesco, Wal Mart, Fair Price and Nestle. 

The ECR APAC OSA Report published in 2012 pointed to collaboration and speaking a common language as the key way to improving On Shelf Availability. 

To address these challenges ECR AP and Accenture brought together an industry wide workshop where the objective was to create the OSA Standards, Terms & Definitions Handbook that retailers and manufacturers can use across Asia Pacific to make improving OSA easier.  

The handbook provides a comprehensive definition of OSA terms, measurement approaches and root causes. Having 1 set of Standards, Terms and Definitions across APAC will help both manufacturers and retailers: 

• Collaborate more effectively with retailers/ manufacturers by speaking the same OSA language
• Speed up OSA initiatives by reaching alignment from the very start
• Access benchmarks that are meaningful when utilizing ECR AP scorecards and surveys

The handbook is intended to be used as a reference point and is not a study into OSA.