ECR Asia Pacific Launch Emerging Trends Study 2013 in Asia Pacific

ECR Asia Pacific and Accenture have announced the publication of the Emerging Trends Study 2013 in Asia Pacific.  The report was created by a committee  setup in 2011 between Accenture, Unilever, SAP, Wal Mart and BT.

Throughout 2013, ECR Asia Pacific conducted a study on emerging trends across the consumer goods and retail industries in the Asia-Pacific region. Based on a web-based survey and a series of focus workshops in Mumbai, Shanghai and Singapore, the study set out to identify current and upcoming trends that would have a large impact on the industry and its consumers.

Participants ranked the top trends facing their organizations today and in 5 years time. 

The study goes  through the most relevant trends in Asia Pacific with some special focus point to India and China.The characteristic, implication of each trends is discussed in details  in  the report. 

The report can be accessed by clicking here