The FMCG Retail industry has undergone significant transformation since 1999 when Efficient Consumer Response Australasia (ECRA) was
established in the Australian and New Zealand markets.
To meet the changing needs of the sector it is time to evolve ECRA and re-energise our organisation to continue to meet the needs of the
retailer, supplier and ultimately our joint consumers.
From today ECRA will be represented as the Trading Partner Forum. Read more....
On Shelf Availability
Identify key issues impacting on-shelf availability and facilitate initiatives that bring suppliers and retailers/ wholesalers together to drive mutually beneficial outcomes.
Value Chain Optimisation
Collaborate on non competitive value chain and waste reduction initiatives developing best practices and drive implementation to deliver improved outcomes for the industry.
Business Systems and Standards
Identify, prioritise, align and drive the adoption and standardised approaches to data standards management and business information to facilitate solutions to common problems.