ECRA Carton Identification Guidelines

Carton Identification Guidelines, endorsed by Coles and Woolworths, deliver practical suggestions on how to label cartons to ensure the choice of the correct product and rotation of stock through the supply chain is achieved. The Guidelines focus on distribution centre, back of store and shelf replenishment processes. 

Carton packaging should clearly communicate what is inside and assist personnel to identify product in crowded and congested store rooms. The Guidelines are an adjunct to retail specific specifications. 

Click here to download the Guidelines.