Display Pallets - Program Update

ECRA will launch a Display Pallet Toolkit at this year’s ECRA Convention.

Since 2005 the Australian market has hotly debated the merits of the introduction of retail ready packaging (RRP).  RRP being the general term used for mechanisms to merchandise product on shelf, on display, on retail store floor or at aisle end. 

Recently the retail trade have sought to introduce display pallets into the mix. Display pallets being the term used to describe stock delivered to store and then placed on the shop floor without shelf/display re-stocking requirements. 

Having common industry-agreed standards and design principles which are then used by the whole industry is essential to broad scale implementation. In a market Australia’s size, it makes no sense to have a proliferation of alternate display pallet formats as a direct result of minor differences between competing retail organisations. ECRA has worked with leading retailers, suppliers and pallet providers to deliver a streamlined toolkit that goes some ways to addressing this issue. 

The logistics cost of implementing display pallets typically sits with the supplier, whilst the immediate in-store benefit of increased speed and reduced labour costs of replenishment sits with the retailer. As an industry we need to consider the broader benefits and understand how we can maximise their advantages. These include: 

• improved operational efficiencies at store level,
• faster stocking,
• promotional product mix, and
• improved sales through availability and compliance.

The ECRA Display Ready Toolkit will be launched at this year’s ECRA Convention.