News from GS1 Australia

Introducing GS1 SmartMedia - The Smart Solution by GS1 Australia

GS1 SmartMedia is GS1 Australia’s industry solution for managing and sharing up-to-date and authenticated images, multimedia files and other product related digital assets and data with trading partners.

Developed by GS1 Australia and GS1 New Zealand in collaboration with national retailers, suppliers and the Australian Food and Grocery Council (AFGC), GS1 SmartMedia allows manufacturers, retailers and other trading partners to exchange all kinds of product related multimedia files and digital assets for the production of printed collateral, websites, Point-of-Sale, mobile apps and general promotional use.

“Our new GS1 SmartMedia service is an exciting initiative that will help businesses face the challenges of today’s online revolution by providing a single source of visually engaging multimedia and digital assets to share with trading partners,” said Maria Palazzolo, CEO of GS1 Australia.

Metcash has recently announced its decision to implement GS1 SmartMedia as part of their new digital platform as a key vehicle to enable suppliers’ products to be faithfully represented and ensure a fulfilling consumer experience.

To find out more about GS1 SmartMedia, please watch this short video, download the GS1 SmartMedia flyer or register for a FREE GS1 SmartMedia Introductory Webinar for further information and a chance to ask questions.

Alternatively, register now for GS1 SmartMedia to enjoy the many benefits of this new service or contact Andrew Steele, Industry Manager at GS1 Australia on 1300 BARCODE (1300 227 263) or email asteele@gs1au.org.