2nd Annual ECRA Convention 2010

"Promoting Effectively and Efficiently to the Shopper”  

The meeting place for retailers and suppliers focusing on delivering responsive and efficient supply chains to the shoppers. 

 

Thursday 21 - Friday 22 October 2010
Hilton on the Park, Melbourne

The Second Annual Efficient Consumer Response Australasia Convention was held at the Hilton on the Park Hotel in Melbourne on 21-22 October 2010. Approximately 140 delegates took the opportunity to view presentations from local and international FMCG industry experts and to network with colleagues, peers and business partners.

The title of the 2010 convention “Promoting Effectively and Efficiently to the Shopper” encapsulated the key theme over the two days – an investigation of the promotional landscape in Australasia, and the issues and opportunities therein, with the topics considered from both a global and local perspective, and from both the retailer and supplier points of view.

The Board of ECRA expresses its thanks to all speakers and organizers, and particularly to the delegates for making this year’s convention a success. ECRA looks forward to continuing to fulfill its role as the only industry body that brings together suppliers, retailers and wholesalers to promote industry-wide initiatives in the value chain that deliver benefits to the industry and the shopper.

Download for Free:
2nd Annual ECRA Convention 2010 Summary Report