Winning with Promotions – improving promotional in-store availability.
Workshop - Wednesday 8 September, Sydney
The Board of Efficient Consumer (ECRA) invites you and your colleagues from Supply Chain and Sales to join Coles Group, Metcash Trading, Woolworths Ltd in dialogue on how the industry can improve product availability on in-store promotions.
Improving the availability of products to shoppers when on promotion provides a sizeable opportunity for both retailers and suppliers to better meet the needs of their customers and in doing so to maximise sales and profits.
Promotions play a significant part of the Australian retail landscape with the number, depth and frequency of offers reaching critical levels and driving shopper behaviour. A recent industry survey found that 54% of product is sold on promotion.
Out of stocks are estimated to be at least AUD$3.2 billion per year but most likely closer to AUD$5.8 billion, and global data suggests that the promotional effect to out of stocks is a ratio of 2:1 promoted vs. non-promoted items.
Poor performance destroys the benefits the promotion is expected to bring. Great effort is expended to draw shoppers into the store but in many cases, the promise made to shoppers cannot be fulfilled.
By increasing demand, promotional activities magnify and intensify the effects of supply chain challenges. To respond and deliver improved in-store availability on promotion, the industry needs to work collaboratively to find ways to maximise responsiveness and flexibility across the value chain.
This timely one day session from ECRA will help bring FMCG supplier companies and their retailer trading partners together to focus on improving promotional in-store availability for the shopper.
Who should attend?
The program is suitable for Supply Chain professionals, sales/account managers and Category Managers within the grocery industry.
Five Great Reasons to Attend
- Hear direct from key trading partners Coles, Woolworths and Metcash on the issues impacting their businesses in executing efficient promotional activity.
- Hear the results of an industry wide survey of suppliers into promotional in-store availability – what do suppliers really think the key issues are?
- Review a fact based data pool providing insight into what causes availability issues on promotions.
- Shape the debate by participating in breakout sessions with retailers aimed at understanding performance and driving improvements.
- Identify which issues should be on your and your trading partners’ radar and understand what it will take to succeed in the future.