Improving availability through the supply chain in January represents a great opportunity to improve sales for suppliers and their retail trading partners, and ultimately provide a better service to shoppers and end consumers.
The following ECRA report, Winning in January, published in 2009 aims to provide insight into this industry wide problem and guidance on the best ways for retailers and suppliers to meet the challenges and make the necessary improvements for January 2010.
Use this report to:
• Understand the causes and impacts of poor service levels to the industry;
• Identify the opportunities and challenges to improving service levels in January within the Australian market;
• Gain insight into the top seven focus areas for improving availability and what they mean for your
business; and
• Consider developing organisational specific action plans to drive improvements.