Since the publication in 2007 of the Retail Ready Packaging – A Focus on Shelf Ready Packaging an Industry Toolkit significant changes (such as global economic slowdown; commodity price increases; focus on sustainability; expansion of discount retail outlets; oil price peaks etc) have taken place in the Australian and New Zealand markets.
Responding to these changes with the ability to adapt and develop agile responsive supply chains is increasingly important to food and grocery manufacturers, suppliers, retailers and wholesalers.
Many of these factors have had an indirect impact on the implementation and adoption of Retail Ready Packaging (RRP) solutions into the market. However it is as a result of inadequate in-store execution; a lack of a clear whole of chain business case; and cost complexity that wide spread adoption of RRP has not been evident. ECRA has updated the guidelines, Retail Ready Packaging Edition 2, and continues to work with retail and supplier organisations to ensure alignment where possible is achieved.