A set of industry guidelines, Carton Identification, deliver practical suggestions on how to label cartons to ensure the choice of the correct product and rotation of stock through the supply chain is achieved. The guidelines focus on distribution centre, back of store and shelf replenishment processes.  

The aim of the guide is to help to produce cartons that are easy to identify to assist in the shelf replenishment process and ensure product is available for sale when the shopper wants it. The guide is relevant to all grocery retail categories.  

The Guidelines have been endorsed by Coles and Woolworths and are an adjunct to (not a replacement of) the retail specific specifications. 

The Guidelines can be downloaded from the ECRA website here.