In the third of ECRA Winning series of reports – Winning at the Shelf: Key Insights into Causes of Out of Stocks at the Shelf the opportunities open to suppliers, manufacturers and retailers to deliver improved on-shelf availability through a focus on the in-store replenishment process is examined.
The aim of the report was to understand the key issues faced by store personnel in ensuring that the product existing within the store building is replenished to fixtures - both shelf and display - in a timely fashion to avoid out of stocks.
The report details considerations for suppliers, manufacturers and retailers to assist the store replenishment process and ensure stock is available for sale when shoppers wish to purchase.
To access the report go to: http://www.ecraustralasia.org.au/publications/